SEO
SEO (Search Engine Optimization) is a set of practices and techniques aimed at improving a website's visibility and ranking in search engine results pages (SERPs) for relevant queries. It involves optimizing various aspects of a site, such as content, technical structure, and backlinks, to align with search engine algorithms and user intent. The goal is to attract organic (non-paid) traffic by making the site more relevant and authoritative to search engines like Google, Bing, or Yahoo.
Developers should learn SEO to build websites that are not only functional but also discoverable, as it directly impacts user acquisition, business growth, and online presence. It's essential for roles in web development, digital marketing, or e-commerce, where optimizing for search engines can lead to increased traffic and conversions. Use cases include improving site speed for better rankings, implementing structured data for rich snippets, and ensuring mobile-friendliness to meet search engine guidelines.
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