Paid Search
Paid search is a digital marketing strategy where advertisers pay to display ads on search engine results pages (SERPs) based on user queries. It involves bidding on keywords to target specific audiences, with ads appearing prominently at the top or bottom of search results. This approach allows businesses to drive targeted traffic, generate leads, and increase conversions through platforms like Google Ads and Microsoft Advertising.
Developers should learn paid search when working on marketing technology (MarTech), e-commerce platforms, or analytics tools to integrate ad campaigns, track performance, and optimize user acquisition. It's crucial for roles involving digital marketing automation, A/B testing, or data-driven decision-making, as it enables precise targeting and measurable ROI in competitive online markets.