Display Advertising
Display advertising is a digital marketing strategy that uses visual ads, such as banners, images, and videos, placed on websites, apps, or social media platforms to promote products, services, or brands. It targets audiences based on demographics, interests, or browsing behavior, often using real-time bidding (RTB) and programmatic buying to automate ad placements. This approach aims to increase brand awareness, drive traffic, and generate leads through visually engaging content.
Developers should learn display advertising when building or maintaining ad-tech platforms, e-commerce sites, or content-heavy applications that rely on monetization through ads. It's essential for roles involving ad server integration, data analytics for targeting, or optimizing user experience with non-intrusive ad placements. Use cases include implementing ad tags, managing ad campaigns via APIs, and ensuring compliance with privacy regulations like GDPR or CCPA.