Real-Time Bidding
Real-Time Bidding (RTB) is a programmatic advertising technology that enables the automated buying and selling of digital ad impressions in real-time auctions, typically occurring within milliseconds as a web page loads. It allows advertisers to bid on individual ad impressions based on user data, targeting specific audiences dynamically. This system is widely used in display advertising, video ads, and mobile ads to optimize ad placement and pricing.
Developers should learn RTB when working in digital advertising, ad tech platforms, or data-driven marketing systems, as it is essential for building or integrating with programmatic ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs). It is used to implement efficient auction algorithms, handle high-throughput data processing for real-time decisions, and leverage user targeting to maximize ad revenue or campaign performance.