Ad Tech
Ad Tech (Advertising Technology) refers to the software and tools used to plan, execute, and analyze digital advertising campaigns. It encompasses platforms for ad serving, targeting, bidding, and measurement across channels like display, video, mobile, and social media. This technology enables automated and data-driven advertising processes, connecting advertisers, publishers, and consumers in real-time.
Developers should learn Ad Tech to build or integrate advertising solutions for websites, apps, or marketing platforms, especially in roles involving e-commerce, media, or data analytics. It's crucial for implementing features like ad placements, user tracking, and revenue optimization, with use cases including programmatic advertising, ad fraud prevention, and personalized ad delivery.