Display Advertising vs Social Media Advertising

Developers should learn display advertising when building or maintaining ad-tech platforms, e-commerce sites, or content-heavy applications that rely on monetization through ads meets developers should learn social media advertising when building or integrating marketing features into applications, such as e-commerce sites, mobile apps, or saas products, to enable clients to manage ad campaigns directly. Here's our take.

Display Advertising

Nice Pick

Developers should learn display advertising when building or maintaining ad-tech platforms, e-commerce sites, or content-heavy applications that rely on monetization through ads

Pros

• It's essential for roles involving ad server integration, data analytics for targeting, or optimizing user experience with non-intrusive ad placements
• Related to: programmatic-advertising, real-time-bidding

Cons

• Specific tradeoffs depend on your use case

Social Media Advertising

Developers should learn Social Media Advertising when building or integrating marketing features into applications, such as e-commerce sites, mobile apps, or SaaS products, to enable clients to manage ad campaigns directly

Pros

• It's essential for roles in digital marketing tech, ad tech development, or when creating analytics dashboards that track ad performance across platforms like Facebook, Instagram, or LinkedIn
• Related to: facebook-ads-api, google-ads-api

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Display Advertising is a concept while Social Media Advertising is a platform. We picked Display Advertising based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Display Advertising wins

Based on overall popularity. Display Advertising is more widely used, but Social Media Advertising excels in its own space.