Digital Marketing
Digital marketing is a methodology for promoting products, services, or brands using digital channels and technologies, primarily the internet. It encompasses a wide range of tactics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and online advertising. This approach allows businesses to reach targeted audiences, track performance metrics in real-time, and optimize campaigns for better return on investment.
Developers should learn digital marketing to build products that align with market needs, enhance user acquisition strategies, and collaborate effectively with marketing teams. It is particularly useful for roles in growth hacking, product management, or startup environments where technical skills must complement business objectives. Understanding digital marketing helps in creating data-driven features, optimizing user funnels, and leveraging analytics tools for product success.