Traditional Marketing
Traditional marketing refers to conventional, non-digital promotional methods used to reach and engage audiences through offline channels. It includes tactics like print advertising, television and radio commercials, direct mail, billboards, and in-person events. This approach focuses on broad, mass-market communication to build brand awareness and drive sales through established media.
Developers should learn about traditional marketing when working on projects that integrate offline and online strategies, such as omnichannel campaigns or legacy system updates. It's useful for understanding customer behavior in non-digital contexts, supporting businesses with physical presences (e.g., retail), or when targeting demographics less engaged with digital media, like older populations.