Advertising
Advertising is a marketing communication strategy that involves promoting products, services, or brands to a target audience through paid media channels. It aims to inform, persuade, or remind consumers to drive awareness, engagement, and sales. In the digital context, it often involves data-driven targeting, analytics, and integration with technology platforms.
Developers should learn about advertising to build applications that effectively monetize through ad revenue, such as mobile apps, websites, or streaming services. It's crucial for roles involving ad tech, marketing technology (MarTech), or platforms like social media and e-commerce, where understanding user targeting, ad formats, and analytics is key to optimizing performance and revenue.