Customer Segmentation
Customer segmentation is a marketing and business strategy that involves dividing a customer base into distinct groups based on shared characteristics such as demographics, behavior, or needs. It enables organizations to tailor products, services, and communications to specific segments, improving targeting and efficiency. This approach is widely used in data-driven industries to enhance customer satisfaction and drive revenue growth.
Developers should learn customer segmentation when building applications that involve personalization, recommendation systems, or marketing analytics, as it helps in creating targeted user experiences and optimizing business strategies. It is particularly useful in e-commerce, SaaS platforms, and CRM systems to analyze user data and implement segment-specific features like customized offers or content. Understanding this methodology supports data science and machine learning projects where clustering algorithms (e.g., K-means) are applied to group customers.