Google Ads

Google Ads is an online advertising platform developed by Google that allows businesses to display ads on Google's search engine results pages, websites, mobile apps, and videos. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to have their ads shown to users searching for related terms. The platform includes tools for campaign creation, targeting, budgeting, and performance tracking to optimize ad spend and reach specific audiences.

Also known as: Google AdWords, AdWords, Google Advertising, PPC Ads, Google Ads Platform

🧊Why learn Google Ads?

Developers should learn Google Ads to build or integrate advertising features into applications, such as ad-serving systems, analytics dashboards, or e-commerce platforms that rely on digital marketing. It's essential for roles in ad tech, marketing technology, or full-stack development where monetization through ads is a key component, enabling skills in API integration, data analysis, and campaign automation.

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Learning Resources

Google Ads Help Center

Google Ads API Documentation

Google Ads Fundamentals Course on Skillshop

Google Ads Tutorial for Beginners on YouTube

Google Ads Handbook by Perry Marshall

Related Tools

Google Ads Api Digital Marketing Analytics Seo Campaign Management

Alternatives to Google Ads

Facebook Ads Microsoft Advertising Amazon Advertising

Other Advertising

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Adobe Analytics

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