Campaign Management
Campaign management is a systematic approach to planning, executing, tracking, and analyzing marketing or advertising campaigns across various channels. It involves coordinating multiple elements like audience targeting, content creation, budget allocation, and performance measurement to achieve specific business objectives. In digital contexts, it often utilizes specialized software platforms to automate and optimize these processes.
Developers should learn campaign management when building or integrating marketing automation tools, CRM systems, or analytics platforms, as it requires understanding workflows like segmentation, A/B testing, and multi-channel coordination. It's essential for roles in ad tech, e-commerce, or SaaS products where features like email campaigns, social media ads, or lead nurturing are core to the application's functionality.