SEO vs Paid Search
Developers should learn SEO to build websites that are not only functional but also discoverable, as it directly impacts user acquisition, business growth, and online presence meets developers should learn paid search when working on marketing technology (martech), e-commerce platforms, or analytics tools to integrate ad campaigns, track performance, and optimize user acquisition. Here's our take.
SEO
Developers should learn SEO to build websites that are not only functional but also discoverable, as it directly impacts user acquisition, business growth, and online presence
SEO
Nice PickDevelopers should learn SEO to build websites that are not only functional but also discoverable, as it directly impacts user acquisition, business growth, and online presence
Pros
- +It's essential for roles in web development, digital marketing, or e-commerce, where optimizing for search engines can lead to increased traffic and conversions
- +Related to: content-marketing, technical-seo
Cons
- -Specific tradeoffs depend on your use case
Paid Search
Developers should learn paid search when working on marketing technology (MarTech), e-commerce platforms, or analytics tools to integrate ad campaigns, track performance, and optimize user acquisition
Pros
- +It's crucial for roles involving digital marketing automation, A/B testing, or data-driven decision-making, as it enables precise targeting and measurable ROI in competitive online markets
- +Related to: google-ads, seo
Cons
- -Specific tradeoffs depend on your use case
The Verdict
Use SEO if: You want it's essential for roles in web development, digital marketing, or e-commerce, where optimizing for search engines can lead to increased traffic and conversions and can live with specific tradeoffs depend on your use case.
Use Paid Search if: You prioritize it's crucial for roles involving digital marketing automation, a/b testing, or data-driven decision-making, as it enables precise targeting and measurable roi in competitive online markets over what SEO offers.
Developers should learn SEO to build websites that are not only functional but also discoverable, as it directly impacts user acquisition, business growth, and online presence
Disagree with our pick? nice@nicepick.dev