Facebook Business Manager vs LinkedIn Campaign Manager

Developers should learn Facebook Business Manager when building or integrating applications that require access to Facebook's marketing APIs, such as ad management tools, analytics dashboards, or e-commerce platforms meets developers should learn linkedin campaign manager when involved in marketing technical products, promoting developer tools, recruiting for tech roles, or building a personal brand as a tech influencer. Here's our take.

Facebook Business Manager

Nice Pick

Developers should learn Facebook Business Manager when building or integrating applications that require access to Facebook's marketing APIs, such as ad management tools, analytics dashboards, or e-commerce platforms

Pros

• It's essential for handling permissions, managing multiple clients' assets in agency settings, and ensuring secure API token management for automated ad campaigns or data retrieval
• Related to: facebook-graph-api, instagram-graph-api

Cons

• Specific tradeoffs depend on your use case

LinkedIn Campaign Manager

Developers should learn LinkedIn Campaign Manager when involved in marketing technical products, promoting developer tools, recruiting for tech roles, or building a personal brand as a tech influencer

Pros

• It is particularly useful for targeting IT decision-makers, software engineers, or other technical professionals with precision, making it ideal for job postings, conference promotions, or SaaS product launches
• Related to: digital-marketing, social-media-advertising

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Facebook Business Manager is a platform while LinkedIn Campaign Manager is a tool. We picked Facebook Business Manager based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Facebook Business Manager wins

Based on overall popularity. Facebook Business Manager is more widely used, but LinkedIn Campaign Manager excels in its own space.