Facebook Business Manager
Facebook Business Manager is a centralized platform for managing Facebook and Instagram business assets, including ad accounts, Pages, and people. It allows businesses to organize and control access to their marketing resources securely, separate from personal Facebook accounts. The tool provides features for ad creation, performance tracking, and team collaboration across multiple assets.
Developers should learn Facebook Business Manager when building or integrating applications that require access to Facebook's marketing APIs, such as ad management tools, analytics dashboards, or e-commerce platforms. It's essential for handling permissions, managing multiple clients' assets in agency settings, and ensuring secure API token management for automated ad campaigns or data retrieval.