Google Ads
Google Ads is an online advertising platform developed by Google, allowing businesses to create and manage ads that appear on Google Search, YouTube, and partner websites. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords to display targeted ads to users. The platform includes tools for campaign creation, budgeting, targeting, and performance tracking to optimize ad spend and reach.
Developers should learn Google Ads when building or maintaining digital marketing tools, e-commerce integrations, or analytics dashboards that require ad data. It's essential for roles involving marketing technology (MarTech), as it enables automation of ad campaigns, API-based reporting, and integration with other business systems. Use cases include developing custom bidding algorithms, syncing ad performance with CRM systems, or creating dashboards for real-time ad analytics.