Instagram Graph API
The Instagram Graph API is a programmatic interface provided by Meta (formerly Facebook) that allows developers to access and manage Instagram Business and Creator accounts, including posts, comments, insights, and messaging. It enables integration of Instagram data into third-party applications for tasks like content scheduling, analytics, and automated interactions. This API is part of the broader Facebook Graph API ecosystem, requiring authentication through Facebook's platform.
Developers should learn the Instagram Graph API when building tools for social media management, marketing automation, or analytics platforms that need to interact with Instagram professionally. It's essential for applications that schedule posts, analyze engagement metrics, or manage customer interactions on Instagram Business accounts. Use cases include creating dashboards for brand performance, automating comment moderation, or integrating Instagram content into e-commerce sites.