Twitter Ads
Twitter Ads is an advertising platform that allows businesses and individuals to create and manage paid promotional campaigns on Twitter (now X). It enables targeting based on demographics, interests, behaviors, and keywords to reach specific audiences with various ad formats like promoted tweets, accounts, and trends. The platform provides analytics and tools for budget management, performance tracking, and optimization to drive engagement, website traffic, or conversions.
Developers should learn Twitter Ads when building or integrating social media marketing tools, analytics dashboards, or automation systems for digital advertising. It's essential for roles in marketing technology, data analysis, or full-stack development where social media APIs and ad management are required, such as in e-commerce, SaaS platforms, or agency work. Use cases include automating ad campaigns, syncing ad data with CRM systems, or creating custom reporting tools for marketing teams.