Digital Advertising
Digital advertising is the practice of promoting products, services, or brands through online channels and digital technologies. It encompasses various formats such as display ads, search engine marketing, social media ads, video ads, and programmatic advertising, leveraging data and targeting to reach specific audiences. This field involves strategies for ad creation, placement, optimization, and measurement across digital platforms.
Developers should learn digital advertising concepts when building or integrating ad-supported applications, e-commerce platforms, or marketing tools, as it enables monetization and user engagement. It's crucial for roles in ad tech, data analytics, or full-stack development where understanding ad delivery, tracking, and compliance (e.g., with privacy regulations) is essential for creating effective digital experiences.