Google Analytics 4 vs Matomo

Developers should learn GA4 when building or maintaining websites or mobile apps that require data-driven decision-making, as it provides insights into user engagement, conversion tracking, and audience segmentation meets developers should learn matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services. Here's our take.

Google Analytics 4

Nice Pick

Developers should learn GA4 when building or maintaining websites or mobile apps that require data-driven decision-making, as it provides insights into user engagement, conversion tracking, and audience segmentation

Pros

• It is essential for e-commerce, marketing, and content platforms to optimize user experience and measure campaign effectiveness
• Related to: google-tag-manager, bigquery

Cons

• Specific tradeoffs depend on your use case

Matomo

Developers should learn Matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services

Pros

• It is particularly useful for projects in regulated industries (e
• Related to: web-analytics, data-privacy

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Google Analytics 4 is a tool while Matomo is a platform. We picked Google Analytics 4 based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Google Analytics 4 wins

Based on overall popularity. Google Analytics 4 is more widely used, but Matomo excels in its own space.