Matomo
Matomo is an open-source web analytics platform that provides detailed insights into website traffic and user behavior. It offers features like visitor tracking, goal conversion monitoring, and privacy-focused analytics, allowing users to host and control their data on their own servers. It serves as an alternative to proprietary analytics tools like Google Analytics, emphasizing data ownership and GDPR compliance.
Developers should learn Matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services. It is particularly useful for projects in regulated industries (e.g., healthcare, finance), for organizations concerned with data sovereignty, or for developers who need customizable, open-source analytics integrated into their tech stack. Use cases include tracking user engagement, analyzing marketing campaigns, and generating custom reports while ensuring data security.