Matomo vs Google Analytics

Developers should learn Matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services meets developers should learn google analytics to integrate tracking codes into websites or apps, enabling data collection for performance monitoring and user experience improvements. Here's our take.

Matomo

Nice Pick

Developers should learn Matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services

Pros

• It is particularly useful for projects in regulated industries (e
• Related to: web-analytics, data-privacy

Cons

• Specific tradeoffs depend on your use case

Google Analytics

Developers should learn Google Analytics to integrate tracking codes into websites or apps, enabling data collection for performance monitoring and user experience improvements

Pros

• It is essential for roles involving web development, digital marketing, or product management, as it helps analyze traffic sources, user engagement, and conversion funnels to inform business strategies
• Related to: google-tag-manager, data-analysis

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Matomo is a platform while Google Analytics is a tool. We picked Matomo based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Matomo wins

Based on overall popularity. Matomo is more widely used, but Google Analytics excels in its own space.