Web Analytics
Web Analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. It involves tracking user interactions on websites and applications to gather insights on traffic sources, user behavior, and performance metrics. Tools like Google Analytics provide dashboards and reports that help businesses make data-driven decisions to improve user experience and achieve goals.
Developers should learn Web Analytics to optimize website performance, enhance user experience, and support business objectives by identifying issues like high bounce rates or conversion bottlenecks. It's essential for roles in web development, digital marketing, and product management, where data informs design changes, A/B testing, and SEO strategies. For example, tracking page load times can guide performance improvements, while analyzing user flows helps refine navigation.