Google Analytics vs Matomo

Developers should learn Google Analytics to integrate tracking codes into websites or apps, enabling data collection for performance monitoring and user experience improvements meets developers should learn matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services. Here's our take.

Google Analytics

Nice Pick

Developers should learn Google Analytics to integrate tracking codes into websites or apps, enabling data collection for performance monitoring and user experience improvements

Pros

• It is essential for roles involving web development, digital marketing, or product management, as it helps analyze traffic sources, user engagement, and conversion funnels to inform business strategies
• Related to: google-tag-manager, data-analysis

Cons

• Specific tradeoffs depend on your use case

Matomo

Developers should learn Matomo when building or maintaining websites that require privacy-compliant, self-hosted analytics without relying on third-party services

Pros

• It is particularly useful for projects in regulated industries (e
• Related to: web-analytics, data-privacy

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Google Analytics is a tool while Matomo is a platform. We picked Google Analytics based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Google Analytics wins

Based on overall popularity. Google Analytics is more widely used, but Matomo excels in its own space.