LinkedIn Campaign Manager vs Google Ads

Developers should learn LinkedIn Campaign Manager when involved in marketing technical products, promoting developer tools, recruiting for tech roles, or building a personal brand as a tech influencer meets developers should learn google ads to build or integrate advertising features into applications, such as ad-serving systems, analytics dashboards, or e-commerce platforms that rely on digital marketing. Here's our take.

LinkedIn Campaign Manager

Nice Pick

Developers should learn LinkedIn Campaign Manager when involved in marketing technical products, promoting developer tools, recruiting for tech roles, or building a personal brand as a tech influencer

Pros

• It is particularly useful for targeting IT decision-makers, software engineers, or other technical professionals with precision, making it ideal for job postings, conference promotions, or SaaS product launches
• Related to: digital-marketing, social-media-advertising

Cons

• Specific tradeoffs depend on your use case

Google Ads

Developers should learn Google Ads to build or integrate advertising features into applications, such as ad-serving systems, analytics dashboards, or e-commerce platforms that rely on digital marketing

Pros

• It's essential for roles in ad tech, marketing technology, or full-stack development where monetization through ads is a key component, enabling skills in API integration, data analysis, and campaign automation
• Related to: google-ads-api, digital-marketing

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. LinkedIn Campaign Manager is a tool while Google Ads is a platform. We picked LinkedIn Campaign Manager based on overall popularity, but your choice depends on what you're building.

The Bottom Line

LinkedIn Campaign Manager wins

Based on overall popularity. LinkedIn Campaign Manager is more widely used, but Google Ads excels in its own space.