Marketing Copy vs Technical Writing

Developers should learn marketing copy to effectively communicate technical products to non-technical stakeholders, enhance user documentation, and contribute to product marketing efforts in tech startups or cross-functional teams meets developers should learn technical writing to improve collaboration, reduce support costs, and enhance product adoption by creating documentation that helps users and other developers understand and use their software efficiently. Here's our take.

Marketing Copy

Nice Pick

Developers should learn marketing copy to effectively communicate technical products to non-technical stakeholders, enhance user documentation, and contribute to product marketing efforts in tech startups or cross-functional teams

Pros

• It's particularly useful for creating clear landing pages, app store descriptions, and promotional materials that bridge the gap between complex features and customer benefits
• Related to: content-strategy, user-experience-writing

Cons

• Specific tradeoffs depend on your use case

Technical Writing

Developers should learn technical writing to improve collaboration, reduce support costs, and enhance product adoption by creating documentation that helps users and other developers understand and use their software efficiently

Pros

• It is particularly valuable in roles involving open-source projects, API development, or when working in teams where clear communication of technical details is critical for success
• Related to: api-documentation, user-manuals

Cons

• Specific tradeoffs depend on your use case

The Verdict

Use Marketing Copy if: You want it's particularly useful for creating clear landing pages, app store descriptions, and promotional materials that bridge the gap between complex features and customer benefits and can live with specific tradeoffs depend on your use case.

Use Technical Writing if: You prioritize it is particularly valuable in roles involving open-source projects, api development, or when working in teams where clear communication of technical details is critical for success over what Marketing Copy offers.

The Bottom Line

Marketing Copy wins

Developers should learn marketing copy to effectively communicate technical products to non-technical stakeholders, enhance user documentation, and contribute to product marketing efforts in tech startups or cross-functional teams