Marketing Copy
Marketing copy is persuasive written content designed to promote products, services, or brands to target audiences, often used in advertising, websites, emails, and social media. It aims to engage readers, communicate value propositions, and drive specific actions like purchases or sign-ups through compelling language and strategic messaging.
Developers should learn marketing copy to effectively communicate technical products to non-technical stakeholders, enhance user documentation, and contribute to product marketing efforts in tech startups or cross-functional teams. It's particularly useful for creating clear landing pages, app store descriptions, and promotional materials that bridge the gap between complex features and customer benefits.