Marketing Email vs Push Notifications

Developers should learn marketing email skills when building or integrating email marketing features into applications, such as e-commerce sites, SaaS platforms, or content management systems meets developers should learn and use push notifications to improve user retention and engagement in mobile and web applications, particularly for time-sensitive scenarios like messaging apps, e-commerce order updates, or breaking news alerts. Here's our take.

Marketing Email

Nice Pick

Developers should learn marketing email skills when building or integrating email marketing features into applications, such as e-commerce sites, SaaS platforms, or content management systems

Pros

• It's essential for implementing transactional emails (e
• Related to: html-css, javascript

Cons

• Specific tradeoffs depend on your use case

Push Notifications

Developers should learn and use push notifications to improve user retention and engagement in mobile and web applications, particularly for time-sensitive scenarios like messaging apps, e-commerce order updates, or breaking news alerts

Pros

• It's essential for applications that require real-time communication, such as social media platforms, productivity tools, or IoT devices, to keep users informed and drive re-engagement without constant app usage
• Related to: firebase-cloud-messaging, apple-push-notification-service

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Marketing Email is a tool while Push Notifications is a concept. We picked Marketing Email based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Marketing Email wins

Based on overall popularity. Marketing Email is more widely used, but Push Notifications excels in its own space.