Marketing Email
Marketing email refers to the use of email as a digital marketing tool to promote products, services, or content to a targeted audience. It involves creating and sending bulk emails for purposes such as lead generation, customer engagement, and sales conversions, often managed through specialized platforms. This includes designing email templates, segmenting lists, automating campaigns, and tracking metrics like open rates and click-through rates.
Developers should learn marketing email skills when building or integrating email marketing features into applications, such as e-commerce sites, SaaS platforms, or content management systems. It's essential for implementing transactional emails (e.g., order confirmations), automated drip campaigns, and personalization features that enhance user experience and drive business growth. Knowledge of email APIs, HTML/CSS for responsive design, and compliance with regulations like CAN-SPAM or GDPR is crucial for effective implementation.