SMS Marketing
SMS Marketing is a digital marketing strategy that uses text messages to communicate promotional offers, alerts, or transactional information directly to customers' mobile phones. It leverages the high open rates and immediacy of SMS to engage audiences, often integrated with CRM systems for targeted campaigns. This tool is widely used by businesses for time-sensitive notifications, appointment reminders, and personalized marketing.
Developers should learn SMS Marketing when building customer-facing applications that require real-time notifications, such as e-commerce platforms, healthcare apps, or service booking systems, to enhance user engagement and retention. It's particularly valuable in industries like retail, logistics, and finance where instant communication drives conversions and operational efficiency, and knowledge of SMS APIs (e.g., Twilio, Nexmo) is essential for implementation.