Open Graph vs Schema.org

Developers should learn and implement Open Graph when building websites or applications that rely on social sharing to drive traffic and engagement meets developers should learn and use schema. Here's our take.

Open Graph

Nice Pick

Developers should learn and implement Open Graph when building websites or applications that rely on social sharing to drive traffic and engagement

Pros

• It is essential for content-heavy sites like blogs, news portals, e-commerce platforms, and marketing pages to ensure links appear attractively and consistently across social networks
• Related to: html-meta-tags, seo

Cons

• Specific tradeoffs depend on your use case

Schema.org

Developers should learn and use Schema

Pros

• org to improve SEO and enhance user experience by making web content more interpretable to search engines, which can lead to higher click-through rates and better visibility in search results
• Related to: seo, html

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Open Graph is a protocol while Schema.org is a concept. We picked Open Graph based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Open Graph wins

Based on overall popularity. Open Graph is more widely used, but Schema.org excels in its own space.