Open Graph
Open Graph is a metadata protocol developed by Facebook (now Meta) that allows web pages to become rich objects in social media feeds. It enables developers to control how content appears when shared on platforms like Facebook, LinkedIn, and Twitter by adding specific HTML meta tags to a webpage. This protocol standardizes the way URLs are displayed with titles, descriptions, images, and other structured data.
Developers should learn and implement Open Graph when building websites or applications that rely on social sharing to drive traffic and engagement. It is essential for content-heavy sites like blogs, news portals, e-commerce platforms, and marketing pages to ensure links appear attractively and consistently across social networks. Using Open Graph improves click-through rates by providing users with a preview that accurately represents the shared content.