Open Graph vs Twitter Cards

Developers should learn and implement Open Graph when building websites or applications that rely on social sharing to drive traffic and engagement meets developers should use twitter cards when building websites or applications that are frequently shared on twitter, such as news articles, blogs, e-commerce products, or multimedia content. Here's our take.

Open Graph

Nice Pick

Developers should learn and implement Open Graph when building websites or applications that rely on social sharing to drive traffic and engagement

Pros

• It is essential for content-heavy sites like blogs, news portals, e-commerce platforms, and marketing pages to ensure links appear attractively and consistently across social networks
• Related to: html-meta-tags, seo

Cons

• Specific tradeoffs depend on your use case

Twitter Cards

Developers should use Twitter Cards when building websites or applications that are frequently shared on Twitter, such as news articles, blogs, e-commerce products, or multimedia content

Pros

• It improves user experience by providing visually appealing previews, which can increase traffic and brand visibility
• Related to: open-graph-protocol, seo

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Open Graph is a protocol while Twitter Cards is a tool. We picked Open Graph based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Open Graph wins

Based on overall popularity. Open Graph is more widely used, but Twitter Cards excels in its own space.