Public Relations vs Advertising

Developers should learn PR when working in roles that involve open-source projects, startup environments, or tech advocacy, as it helps communicate technical achievements, manage community relations, and handle public-facing incidents like security breaches meets developers should learn about advertising to build applications that effectively monetize through ad revenue, such as mobile apps, websites, or streaming services. Here's our take.

Public Relations

Nice Pick

Developers should learn PR when working in roles that involve open-source projects, startup environments, or tech advocacy, as it helps communicate technical achievements, manage community relations, and handle public-facing incidents like security breaches

Pros

• It's crucial for building brand trust, attracting users or investors, and navigating media interactions, especially in competitive tech markets where reputation impacts adoption and funding
• Related to: communication-skills, crisis-management

Cons

• Specific tradeoffs depend on your use case

Advertising

Developers should learn about advertising to build applications that effectively monetize through ad revenue, such as mobile apps, websites, or streaming services

Pros

• It's crucial for roles involving ad tech, marketing technology (MarTech), or platforms like social media and e-commerce, where understanding user targeting, ad formats, and analytics is key to optimizing performance and revenue
• Related to: digital-marketing, data-analytics

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Public Relations is a methodology while Advertising is a concept. We picked Public Relations based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Public Relations wins

Based on overall popularity. Public Relations is more widely used, but Advertising excels in its own space.