Sales Enablement vs Customer Success
Developers should learn about sales enablement when working in B2B software companies, SaaS products, or any role involving customer-facing tools, as it helps them understand how their technical work supports sales processes and customer acquisition meets developers should learn customer success to build products that align with user needs, improve adoption, and support business goals like recurring revenue in saas models. Here's our take.
Sales Enablement
Developers should learn about sales enablement when working in B2B software companies, SaaS products, or any role involving customer-facing tools, as it helps them understand how their technical work supports sales processes and customer acquisition
Sales Enablement
Nice PickDevelopers should learn about sales enablement when working in B2B software companies, SaaS products, or any role involving customer-facing tools, as it helps them understand how their technical work supports sales processes and customer acquisition
Pros
- +It's particularly useful for building integrations with CRM systems, creating demo environments, or developing analytics dashboards that track sales performance and customer engagement
- +Related to: customer-relationship-management, salesforce-integration
Cons
- -Specific tradeoffs depend on your use case
Customer Success
Developers should learn Customer Success to build products that align with user needs, improve adoption, and support business goals like recurring revenue in SaaS models
Pros
- +It's crucial for roles involving customer-facing features, analytics, or integrations with CRM systems, helping teams prioritize development based on real user data and feedback
- +Related to: customer-relationship-management, saas
Cons
- -Specific tradeoffs depend on your use case
The Verdict
Use Sales Enablement if: You want it's particularly useful for building integrations with crm systems, creating demo environments, or developing analytics dashboards that track sales performance and customer engagement and can live with specific tradeoffs depend on your use case.
Use Customer Success if: You prioritize it's crucial for roles involving customer-facing features, analytics, or integrations with crm systems, helping teams prioritize development based on real user data and feedback over what Sales Enablement offers.
Developers should learn about sales enablement when working in B2B software companies, SaaS products, or any role involving customer-facing tools, as it helps them understand how their technical work supports sales processes and customer acquisition
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