Schema.org vs Open Graph

Developers should learn and use Schema meets developers should learn and implement open graph when building websites or applications that rely on social sharing to drive traffic and engagement. Here's our take.

Schema.org

Nice Pick

Developers should learn and use Schema

Pros

• org to improve SEO and enhance user experience by making web content more interpretable to search engines, which can lead to higher click-through rates and better visibility in search results
• Related to: seo, html

Cons

• Specific tradeoffs depend on your use case

Open Graph

Developers should learn and implement Open Graph when building websites or applications that rely on social sharing to drive traffic and engagement

Pros

• It is essential for content-heavy sites like blogs, news portals, e-commerce platforms, and marketing pages to ensure links appear attractively and consistently across social networks
• Related to: html-meta-tags, seo

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. Schema.org is a concept while Open Graph is a protocol. We picked Schema.org based on overall popularity, but your choice depends on what you're building.

The Bottom Line

Schema.org wins

Based on overall popularity. Schema.org is more widely used, but Open Graph excels in its own space.