SPF DKIM DMARC vs BIMI

Developers should learn and implement SPF, DKIM, and DMARC when building or maintaining email systems, especially for applications that send transactional emails (e meets developers should implement bimi when building or maintaining email systems for organizations that want to improve email deliverability, brand visibility, and security against phishing attacks. Here's our take.

SPF DKIM DMARC

Nice Pick

Developers should learn and implement SPF, DKIM, and DMARC when building or maintaining email systems, especially for applications that send transactional emails (e

Pros

• g
• Related to: email-security, dns-management

Cons

• Specific tradeoffs depend on your use case

BIMI

Developers should implement BIMI when building or maintaining email systems for organizations that want to improve email deliverability, brand visibility, and security against phishing attacks

Pros

• It's particularly useful for marketing teams, customer service platforms, and any business sending transactional emails where brand trust is critical
• Related to: dmarc, spf

Cons

• Specific tradeoffs depend on your use case

The Verdict

These tools serve different purposes. SPF DKIM DMARC is a concept while BIMI is a methodology. We picked SPF DKIM DMARC based on overall popularity, but your choice depends on what you're building.

The Bottom Line

SPF DKIM DMARC wins

Based on overall popularity. SPF DKIM DMARC is more widely used, but BIMI excels in its own space.