TikTok Ads vs Google Ads

The ad platform that makes you feel old, but gets you in front of the youth you desperately need meets the digital billboard that knows exactly when you're about to buy something, for better or worse. Here's our take.

TikTok Ads

Nice Pick

The ad platform that makes you feel old, but gets you in front of the youth you desperately need.

Pros

• Access to a massive, highly engaged Gen Z audience
• Algorithm-driven targeting that actually works for viral content
• Creative ad formats like branded effects that users actually interact with
• Built-in analytics that track real engagement, not just clicks

Cons

• Requires a deep understanding of TikTok culture to avoid cringe-worthy ads
• Budget can burn fast if you don't know how to optimize for the algorithm

Google Ads

The digital billboard that knows exactly when you're about to buy something, for better or worse.

Pros

• Massive reach across Google Search, YouTube, and partner sites
• Granular targeting options based on keywords, demographics, and user behavior
• Real-time performance tracking and optimization tools
• Flexible budgeting with pay-per-click model to control costs

Cons

• Can get expensive fast with competitive keyword bidding wars
• Steep learning curve for effective campaign management and optimization

The Verdict

Use TikTok Ads if: You want access to a massive, highly engaged gen z audience and can live with requires a deep understanding of tiktok culture to avoid cringe-worthy ads.

Use Google Ads if: You prioritize massive reach across google search, youtube, and partner sites over what TikTok Ads offers.

The Bottom Line

TikTok Ads wins

The ad platform that makes you feel old, but gets you in front of the youth you desperately need.