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User Personas vs Jobs To Be Done

Developers should learn user personas when working on user-centric products, such as in agile or UX-driven projects, to align technical decisions with user needs and reduce assumptions meets developers should learn jtbd when building user-centric software, as it provides a deep understanding of user problems and needs, leading to better product-market fit and reduced feature bloat. Here's our take.

🧊Nice Pick

User Personas

Developers should learn user personas when working on user-centric products, such as in agile or UX-driven projects, to align technical decisions with user needs and reduce assumptions

User Personas

Nice Pick

Developers should learn user personas when working on user-centric products, such as in agile or UX-driven projects, to align technical decisions with user needs and reduce assumptions

Pros

  • +It is particularly valuable in software development for creating intuitive interfaces, validating requirements, and improving collaboration between developers, designers, and stakeholders
  • +Related to: user-research, user-experience-design

Cons

  • -Specific tradeoffs depend on your use case

Jobs To Be Done

Developers should learn JTBD when building user-centric software, as it provides a deep understanding of user problems and needs, leading to better product-market fit and reduced feature bloat

Pros

  • +It is particularly useful in agile and lean development environments for prioritizing features based on real customer value, and in product management roles to align technical decisions with business goals
  • +Related to: user-research, product-management

Cons

  • -Specific tradeoffs depend on your use case

The Verdict

Use User Personas if: You want it is particularly valuable in software development for creating intuitive interfaces, validating requirements, and improving collaboration between developers, designers, and stakeholders and can live with specific tradeoffs depend on your use case.

Use Jobs To Be Done if: You prioritize it is particularly useful in agile and lean development environments for prioritizing features based on real customer value, and in product management roles to align technical decisions with business goals over what User Personas offers.

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The Bottom Line
User Personas wins

Developers should learn user personas when working on user-centric products, such as in agile or UX-driven projects, to align technical decisions with user needs and reduce assumptions

Disagree with our pick? nice@nicepick.dev