Audience Analysis
Audience analysis is a systematic process of gathering and interpreting information about the intended recipients of a product, service, or communication to understand their needs, preferences, and characteristics. It involves identifying key demographics, technical expertise, goals, and pain points to tailor development efforts effectively. This methodology is crucial in software development for creating user-centered solutions that meet real-world requirements.
Developers should learn audience analysis to build products that resonate with users, reduce rework, and improve adoption rates. It is essential during requirements gathering, UX/UI design, and documentation phases to ensure technical decisions align with user capabilities and expectations. For example, when developing a mobile app for elderly users, audience analysis might reveal the need for larger fonts and simplified navigation, directly influencing design choices.