Blue Ocean Strategy
Blue Ocean Strategy is a business strategy framework developed by W. Kim and R. Mauborgne that focuses on creating new market spaces (blue oceans) rather than competing in existing ones (red oceans). It involves identifying and exploiting untapped demand by offering innovative value propositions that make competition irrelevant. The methodology uses tools like the Strategy Canvas and Four Actions Framework to help organizations break away from industry norms and achieve high growth.
Developers should learn Blue Ocean Strategy when working on product development, innovation projects, or startup ventures to help identify unique market opportunities and design products that stand out from competitors. It is particularly useful for tech teams involved in creating new software, apps, or digital services, as it encourages thinking beyond feature-based competition to deliver breakthrough value to users. This approach can guide technical decisions by aligning development efforts with strategic market creation.