Business Metrics

Business metrics are quantifiable measures used to track and assess the performance, health, and progress of a business or specific initiatives. They provide objective data to inform decision-making, evaluate success, and identify areas for improvement. Common examples include revenue, customer acquisition cost, churn rate, and user engagement metrics.

Also known as: KPIs, Key Performance Indicators, Business KPIs, Performance Metrics, Biz Metrics

Why learn Business Metrics?

Developers should learn business metrics to build products that align with business goals, prioritize features based on impact, and communicate effectively with non-technical stakeholders. This is crucial in roles like product management, data-driven development, or startups where technical decisions directly affect business outcomes, such as optimizing for user retention or revenue growth.

Learning Resources

• docs: What Are Business Metrics?
• course: Business Metrics for Developers - Coursera Course
• video: KPIs and Metrics Explained
• book: Lean Analytics Book