Churn Analysis
Churn analysis is a business and data analytics concept focused on identifying and understanding why customers or users stop using a product or service, known as 'churning'. It involves collecting and analyzing data to detect patterns, predict future churn, and develop strategies to reduce customer attrition. This process is critical for subscription-based businesses, SaaS companies, and any organization with recurring revenue models to maintain growth and profitability.
Developers should learn churn analysis when building or maintaining products with user retention goals, such as SaaS applications, mobile apps, or e-commerce platforms, to inform data-driven decisions and improve customer lifetime value. It's used to implement predictive models, create retention features, and optimize user experiences by identifying at-risk users early, enabling proactive interventions like personalized offers or support outreach.