Customer Acquisition
Customer acquisition is the process of attracting and converting new customers to a business, typically involving strategies to generate leads, nurture prospects, and drive sales conversions. It encompasses marketing, sales, and analytics activities aimed at growing a customer base and increasing revenue. This methodology is critical for business growth, especially in competitive markets or for startups seeking market traction.
Developers should learn customer acquisition to build products that effectively attract users, such as by implementing features like referral systems, onboarding flows, or analytics dashboards that track user acquisition metrics. It's essential for roles in growth engineering, product management, or startups where understanding user behavior and conversion funnels directly impacts business success. For example, in SaaS development, optimizing sign-up processes or integrating with marketing tools can reduce acquisition costs and improve retention.