Customer Analysis

Customer analysis is a systematic process of gathering and interpreting data about customers to understand their behaviors, needs, preferences, and value to a business. It involves techniques like segmentation, profiling, and journey mapping to derive actionable insights. This methodology helps organizations make data-driven decisions to improve customer satisfaction, retention, and acquisition.

Also known as: User Analysis, Consumer Analysis, Client Profiling, Cust Analysis, Customer Segmentation

Why learn Customer Analysis?

Developers should learn customer analysis when building user-centric products, optimizing user experiences, or working in roles like product management or data science. It's crucial for creating features that meet real user needs, personalizing services, and increasing engagement, especially in agile or customer-driven development environments.

Learning Resources

• course: HubSpot Academy: Customer Analysis Course
• article: Harvard Business Review: Understanding Customer Experience
• course: Coursera: Customer Analytics
• docs: Nielsen Norman Group: User Research Methods
• video: YouTube: Introduction to Customer Analysis