Ecommerce Metrics
Ecommerce metrics are quantitative measures used to track, analyze, and optimize the performance of online retail businesses, covering areas like sales, customer behavior, marketing effectiveness, and operational efficiency. They provide data-driven insights to inform business decisions, improve user experience, and drive growth. Common examples include conversion rate, average order value, customer lifetime value, and cart abandonment rate.
Developers should learn ecommerce metrics when building or maintaining online stores, as they help identify technical issues, optimize website performance, and align development with business goals. For example, tracking page load times can reduce bounce rates, while analyzing checkout flow metrics can pinpoint bugs that cause cart abandonment. This knowledge is crucial for roles in ecommerce platforms, SaaS tools, or data analytics teams.