First Touch Attribution
First Touch Attribution is a marketing analytics model that assigns 100% of the credit for a conversion (e.g., a sale, sign-up, or download) to the first marketing channel or touchpoint a user interacted with before converting. It helps businesses understand which initial channels are most effective at attracting new customers or users. This model is commonly used in digital marketing, advertising, and product analytics to evaluate the performance of acquisition campaigns.
Developers should learn First Touch Attribution when building or integrating analytics systems for marketing platforms, e-commerce sites, or apps to track user journeys and optimize acquisition strategies. It's particularly useful for identifying top-of-funnel channels like social media ads, search engine marketing, or referral links that drive initial awareness. Use cases include attributing app installs to specific ad campaigns, measuring the impact of content marketing on website sign-ups, or analyzing the effectiveness of email newsletters in generating leads.