Flexible Pricing
Flexible Pricing is a business and product strategy that involves dynamically adjusting prices based on factors such as demand, customer segments, time, or usage patterns, rather than using fixed or static pricing models. It is commonly implemented in software-as-a-service (SaaS), e-commerce, and digital platforms to optimize revenue, increase customer acquisition, and enhance market competitiveness. This approach often leverages data analytics, machine learning, and real-time systems to set or recommend prices.
Developers should learn about Flexible Pricing when building applications that involve monetization, subscription models, or marketplace dynamics, as it enables creating adaptive pricing engines that respond to market conditions and user behavior. It is particularly useful in SaaS products for tiered pricing, in e-commerce for dynamic discounts, and in platforms like ride-sharing or cloud services for surge or usage-based pricing. Understanding this methodology helps in designing scalable systems that integrate pricing logic with backend services and user interfaces.