Growth Oriented Development
Growth Oriented Development is a software development methodology that focuses on building and iterating products based on data-driven insights to maximize user growth, engagement, and retention. It emphasizes rapid experimentation, A/B testing, and continuous feedback loops to validate hypotheses and optimize features. This approach integrates development practices with growth marketing principles to align technical work with business outcomes.
Developers should learn this methodology when working in startups, consumer-facing applications, or any environment where user acquisition and retention are critical business goals. It is particularly useful for product teams aiming to scale quickly, as it helps prioritize features that drive measurable growth, reduce wasted effort on low-impact work, and foster a culture of experimentation and data-informed decision-making.