HubSpot API
The HubSpot API is a set of RESTful web services that allows developers to programmatically interact with HubSpot's customer relationship management (CRM) and marketing automation platform. It enables integration with external systems, automation of workflows, and custom data management for contacts, companies, deals, and marketing activities. Developers can use it to build custom applications, sync data, and extend HubSpot's functionality.
Developers should learn the HubSpot API when building integrations for sales, marketing, or customer service tools that need to sync with HubSpot's CRM, such as connecting e-commerce platforms, custom analytics dashboards, or automated lead nurturing systems. It's essential for businesses using HubSpot to automate data flows, create custom reporting, or develop bespoke solutions that leverage HubSpot's contact and deal management capabilities.